Here is when you know something is wrong with the world. Michael Jordan's son, Marcus, is refusing to wear shoes made by Adidas. Marcus attends the University of Central Florida, who has a contract with Adidas for all their sports. Marcus says he will only wear his father's Nike Air Jordan shoes because it holds special meaning to his family.
This story is ridiculous. Advertising has taken over the sports industry in some very unique ways but I believe this one takes the cake. They are just shoes, not a family symbol. If your college has a contract with Fila shoes, you wear the damn shoes. Give me a break! I understand that Michael Jordan helped make the Nike brand famous but this is going a little too far. If I was Marcus, I would put on the damn Adidas shoes and move on with your basketball career. It is not like the shoe will make you jump higher and run faster. It is just a shoe. People become too obsessed and consumed with product brands.
The best part of this story? UCF and Adidas are in their last year of contract. That means that this whole scene put on by Marcus Jordan could potentially cost the school a new contract. Maybe Nike will be knocking on their door? Maybe not? Nobody really knows. What I do know, however, is that Marcus should be more concerned with his jump shot or free throw rather than what shoes he will be wearing on the hardwood.
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This is an interesting story for sure. I think that this is a perfect example of brand loyalty gone overboard. Michael Jordan’s son is loyal to the Nike brand, so loyal that he’s willing to put his own career in basket ball at risk. Dumb move really but, it all proves that today’s advertising really does have a big impact on people.
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