In a very interesting move, it is confirmed that Comedy Central's mock talk-show "The Colbert Report" will sponsor the United States Speedskating team as they head to Vancouver for the Olympics. The name "Colbert Nation" will be displayed on the teams uniforms. The interesting part of this story is the fact that the show will not be paying the team any money. Colbert is calling on his viewers and fans to donate money to the cause. In the past, Colbert has been successful raising money this way.
I personally find this story to be both hilarious and meaningful. Stephen Colbert is a funny guy, but his decision in this story is one that can be considered honorable. The team's main sponsor, DSB Bank NV, declared for bankruptcy in October. Sure you can classify this sponsorship as a publicity stunt, but you can't help but notice the meaning of the move. Stephen Colbert can raise hundreds of thousands of dollars on his image alone and help this team get the funding they deserve. I think Stephen Colbert deserves a round of applause for his efforts on this matter.
This story is still one that is down right hilarious. Can you picture the words "Colbert Nation" on the team's uniforms? I certainly can and it makes me laugh just thinking about it. This move certainly goes with his TV persona of being very patriotic. I can't wait to find out how well this fundraising campaign goes for Colbert and Team U.S.A. It is a win-win for both parties. Stephen Colbert gets his name out there in the sports world while Team U.S.A. gets some well-deserved p.r. and advertising on the television show.
For more information on this outrageous story, go to:
http://sportsillustrated.cnn.com/2009/more/11/03/colbert.vancouver.ap/index.html
I watched this the other night, and I love how he blatantly goes about endorsing or talking about how companies sponsor him by showing their products and describing them.
ReplyDeleteIt is a win/win, and I hope Colbert gives the U.S. speedskating team the "Colbert Bump" it deserves.